In WhatsApp Marketing, personalizing messages is the best way to stand out from the competition. The WAPI extension allows you to send bulk messages with a human touch thanks to the use of variables and custom fields.

By simply inserting tags like [name], [phone], [field3], [field4], or [field5], each message automatically adapts to your contact list, creating a close and professional communication.

How to Structure Your Data

When preparing your CSV/Excel file to import into WAPI, organize your columns in this order:

👉 This way, WAPI will always prioritize the name first, then use the phone number along with other fields.

Practical Examples

1. Welcome Message

Hello [name] 👋  
This is your registered number: [phone].  
We know you are in [field3], and we have a special promotion for [field4].  
Thank you for being [field5].  

Real result for Maria:

Hello Maria 👋  
This is your registered number: +59170000001.  
We know you are in Santa Cruz, and we have a special promotion for Internet Plan.  
Thank you for being a VIP Client.  

2. Purchase Confirmation

Hi [name]!  
Your order has been confirmed with the number [phone].  
Product: [field4].  
Category: [field5].  

3. Event Reminder

Hello [name],  
We are waiting for you tomorrow in [field3].  
Your registered number is [phone].  
Category: [field5].  

Benefits of Using [name] and [phone] First

• Stronger connection: the customer sees their name first, building trust.
• Clear identification: the phone number works as a secondary reference.
• Flexibility: other fields like [field3], [field4], and [field5] can hold useful information such as city, service, category, or client status.

Conclusion

By organizing your database with the structure [name] → [phone] → [field3] → [field4] → [field5], you ensure that WAPI sends bulk messages in a more organized, personal, and effective way.

This simple strategy transforms your WhatsApp Marketing into a personalized communication channel, boosting trust and increasing your campaign response rate.